First trade fair appearance in 2026 | Our mission at Jagen und Fischen in Augsburg | Review of the trade fair days
For us as Fine Ballistic Tools, the „Hunting and fishing“ in Augsburg is much more than just a sales fair. It is the „home game“ in southern Germany and an important platform for sharing our modern, lightweight and high-precision products directly with users.
Our goal for this year was clearly defined: We wanted to show that carbon and titanium are not just trendy materials, but can improve the hunting experience in the long term.
A feast for the senses: what visitors experienced with us and at the trade fair
The atmosphere in the Augsburg exhibition halls was once again electrifying this year.
The trade fair offered visitors a programme that The entire range of nature experiences and we were proud to be part of this coherent overall concept.
There were highlights for visitors to discover throughout the halls:
- Hunting dogs & falconry: In the immediate vicinity, visitors were able to fascinating demonstrations by the hunting dogs and the majestic birds of prey in the ring of honour. This proximity to living craftsmanship emphasised the authentic setting in which we presented our high technology.
- Fishing Forum: While we concentrated on precision on land, the casting tanks in the neighbouring halls offered spectacular insights into the world of fishing.
- Game cuisine: The cookery shows demonstrated what we ultimately build our tools for: For the sustainable production of high-quality venison.
Our stand: Innovation you can touch
At our stand the Motto „Precision out of passion“ can be felt in every detail. We deliberately opted for an open stand concept that gave visitors direct access to our products.
Our highlights in focus:
- The FBT UNIC and UNIC SuperErgo carbon shafts: Our flagship product, the carbon fibre stock (with and without thumbhole stock), was the undisputed star. We were able to demonstrate to countless interested visitors how we can massively reduce the weight of a gun by using carbon fibre without compromising on stability. There is no substitute for the tactile experience when a visitor picks up a gun fitted with our stock for the first time. The astonished „Oh, how light!“ was the most frequently heard sentence at our stand.
- FBT Inca silencer series: Lovers of very lightweight titanium products from the 3D printer had plenty to get their hands on. Visitors to our stand were particularly impressed by the HOT series with its special surface design
- Precision technology & accessories: In addition to the stocks, we presented our latest solutions in the field of titanium silencers and other accessories designed to optimise the „gun“ system.
We in dialogue: Feedback that drives us
The personal discussions were particularly valuable for us. We see ourselves not only as a manufacturer, but also as a partner to hunters. This year, we noticed an increased interest in retrofitting.
For many hunters, the first silencer The silencer that you have bought is getting on in years and no longer fulfils the requirements placed on it. So the interest in titanium silencers is naturally all the greater. As a young manufacturer of silencers, FBT is not really on the radar, so it is all the more interesting for trade fair visitors to be able to try out our products and have the manufacturer recommend the right silencer for their weapon directly.
Many visitors came with their existing systems - from the Blaser R8 over Sauer 404 to classic Tikka models - came to us and specifically asked for an upgrade with our carbon shafts.
What we took away from the discussions:
- Ergonomics is crucial: Our customers appreciate the sophisticated design of our stocks, which is particularly advantageous for fast shots or driven hunts.
- Sustainable quality: Today's hunters consciously invest in materials that are weather-resistant and durable. Our carbon shafts and titanium silencers are exactly in tune with the times.
- Enthusiasm for technology: The Bavarian and Austrian audience is highly tech-savvy. We were able to go into great detail in the discussions, which confirmed us as an expert brand.
Networking and new perspectives
The „Hunting and Fishing“ was also a strategic success for us. We were able to Network of gunsmiths and specialist dealers expand. These B2B contacts are essential to ensure that our products are available to customers across the board. We used the time to discuss new collaborations and deepen existing partnerships over a coffee at our stand.
Conclusion: A complete success for FBT
We can look back on three intensive, successful and inspiring days. The response to our products was overwhelming and the sales figures and enquiries generated exceeded our expectations.
Our core message was understood: We at FBT stand for the combination of high-end technology with traditional hunting.
The Augsburg trade fair showed us once again that the hunting community is ready for innovations as long as they offer real practical added value in the hunting ground.
We would like to thank all the visitors who came to our stand for their trust and the interesting technical discussions. We are already looking forward to incorporating the impetus from this trade fair into our product development and are ready for next year!
